EDEKA

Over 250 EDEKA locations in Germany

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The initial situation

For EDEKA, a perfect customer experience is the key to success. This begins even before entering the store - when parking. A smooth and stress-free parking process creates the basis for a relaxed shopping experience, which ideally ends with satisfied customers who can complete their purchases and leave the parking lot without any problems.

Before working with Wemolo, many EDEKA locations used conventional parking disk solutions. Control officers were on site to monitor compliance with the parking time - an approach that was not only cost-intensive, but also not very customer-friendly. Long search times for a parking space or annoying parking tickets often spoiled the shopping experience.

In search of a modern and customer-oriented solution that increases efficiency and improves convenience for customers, EDEKA started working with Wemolo in 2019. Together, they introduced a digital parking solution that replaces traditional barriers with innovative technologies.

The solution

Camera-based parking space control: stress-free parking for customers
Wemolo has introduced camera-based parking space control at over 250 locations in order to keep parking spaces free for its own customers. The system records the license plate numbers of vehicles entering and exiting and automatically measures the parking time - without the need for parking discs or ticket inspectors. This ensures a seamless and customer-friendly solution that not only reduces administrative costs, but also cuts third-party use of parking spaces by up to 80%.
employees can easily manage parking space usage via a digital customer portal. Co-tenants such as bakeries have the option of offering visitors parking time extensions via QR codes. Residents or other tenants of the property can also manage their vehicles and parking times independently via the portal, reducing the workload for on-site staff to a minimum.

Paid customer parking: efficiency and convenience in central locations
In particularly central locations where parking space is limited, Wemolo relies on systems for paid customer parking. Existing barrier systems are replaced by barrier-free technologies that guarantee a fast and smooth process. No traffic jams at entrances and exits, no complicated processes: Customers benefit from an optimized parking process that can be conveniently subsidized via the receipt. This makes the solution not only particularly customer-friendly, but also cost-efficient.

Renting out free parking spaces: Additional income through targeted use
With the Wemolo booking platform, unused parking spaces can be rented out efficiently. The utilization of parking spaces is monitored in real time to ensure that sufficient capacity remains available for customers even at peak times.
Outside of opening hours, for example at night, parking spaces can be rented out to residents or other interested parties in a targeted manner. Wemolo takes care of the marketing, processing and communication with the tenants - a complete solution that opens up additional sources of income without any additional work for staff.

Data analyses: smart decisions through insights into parking space usage
Wemolo provides detailed analyses via a data protection-compliant web portal that provide valuable insights into parking space usage.
Examples:

  • Electromobility: Data on e-vehicles supports decisions on expanding the charging infrastructure.
  • Parking space utilization: Analyses help to optimize usage and avoid bottlenecks.
  • Marketing data: Insights into customer behavior form the basis for targeted marketing measures.

This comprehensive data analysis makes it possible not only to manage parking spaces efficiently, but also to use them strategically to add value to the customer experience and generate additional revenue.

Wemolo has been successfully cooperating with EDEKA at more than 250 locations for over 5 years. The cooperation includes individual retailers such as EDEKA Paschmann and EDEKA Struve as well as regional centers such as EDEKA Südbayern and EDEKA Rhein-Ruhr.

Hard Facts

27.000

Spaces

Segment

Food retail
Commissioning
First location in 2019

Stakeholders

Customers and employees

Location

More than 250 locations

Standort

More than 250 locations

27.000

Stellplätze

Inbetriebnahme
First location in 2019

Stakeholder

Customers and employees

x

0%

of customers still have to insert a parking disk

80%

Less external use of parking spaces

2000€

(up to) monthly additional income from the rental of free parking spaces

Wemolo solution

Product:
Parking space management, parking space control
Product:
Parking space management, parking space control
Parking space control:
License plate scanner
Parking space control:
License plate scanner
Payment method:
Automatic pay stations
Payment method:
Automatic pay stations
Data:
Analytics and management platform
Data:
Analytics and management platform

More customer stories

Agaplesion Hospital Hagen

Reliable parking for patients - because every minute counts in hospital

Wemolo has transformed the parking lot at Agaplesion Klinikum Hagen. From unreliable barrier operation to a digital all-round carefree solution - reliable, efficient, barrier-free and perfectly tailored to the needs of patients and visitors.

Location

Hagen

Spaces

78

Rheinlandhalle

Optimally managed, even with complex usage conditions

With Wemolo, the parking area of the Rheinlandhalle is optimally managed. Wemolo ensures smooth processes and simple management of parking authorizations - even with complex user relationships.

Location

Cologne

Spaces

130

Frequently Asked Questions

How much does it cost to install the Wemolo system?

The costs for installing the digital system vary depending on the location-specific conditions of the parking area and its size. In an initial non-binding discussion, we will be happy to advise you on how to develop a tailor-made solution for your parking space and to prepare an initial cost estimate. Please contact us and our park experts will get back to you as soon as possible.

Do I buy the hardware?

The hardware required for parking space management remains the property of Wemolo GmbH during the contract period and is therefore not purchased by you. Wemolo is responsible for the reliable operation of the hardware.

What requirements must the parking area meet?

Wemolo has a solution for almost every parking space. In a non-binding conversation, we will be happy to show you what needs to be considered in your parking space. In principle, clearly identifiable entrances and exits, a power connection (230V) and good data reception (LTE/5G) are an advantage.

Where do you position the license plate scanners?

The license plate scanners are installed near the entrance. The exact location varies from location to location. Our license plate scanners have a range of up to 100 m and can capture a width of approx. 12 m. They can therefore be mounted on facades, lamp posts or on roofs.

What measures are being taken against third-party parkers?

Third party and long-term parkers who park their vehicles without authorization are recognized by our system and automatically receive a sanction notice.

What does the local signage and marking look like?

Terms and conditions and information signs are installed on each parking space, which draw attention in unpaid parking space that it is a customer parking space with a corresponding maximum parking period. The corresponding contractual penalty for infringement is also clearly visible. In paid parking spaces, these signs are supplemented by others that explain the parking process using the digital system. The signs are large and easily recognizable at the entrances and exits and on the parking area. Vehicle owners agree to the terms and conditions by driving into the parking lot.

How does optimizing parking control work with a camera system?

Our digital parking monitoring uses electronic means to monitor your parking spaces. Using AI-based software, cameras reliably record the license plates of all vehicles — without any barriers.

Are the parking time limits in this system optimally designed?

The use of digital systems makes it possible to optimize parking times. Parking space use is made efficient with parking time limits and long parking times are avoided. The parking time limit is set in consultation with your individual needs at your location.

What advantages does digital parking space monitoring offer compared to conventional parking systems with parking disc and barrier?

Companies benefit from optimizing the search for parking spaces for customers and thus creating a customer-friendly atmosphere, as nothing else needs to be considered. Optimizing parking monitoring also reduces the workload for your employees.

Your parking expert

Portrait of Niklas Garrn, your contact at Wemolo
Head of Sales & Business Development
Niklas Garrn

From experience, we can say that a brief assessment of your situation effectively clarifies the most important issues and paves the way to successful cooperation.

Il tuo esperto di parcheggi

Portrait of Fausto Martino, your contact at Wemolo
Director Nazionale
Fausto Martino

Per experience, possiamo dire che una breve evaluation of vostra situazione chiarisce efficacemente le questioni più importanti e apre la strada a una cooperazione di successo.